If you know your Vision, your Ideal Client, how to Build Authentic Relationships, create Strategic Referral Partnerships and Client Referral Strategies, you can effectively take advantage of Email Campaigns.
As you may recall, I mentioned in the previous article that there are several marketing strategies to fundamentally build a business. The strategies are simple but not always easy, however if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity.
Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I call the “human condition.”
The thing that will come between you and success is the “human condition”; your self imposed barriers, road blocks, and what you think you already know. Be aware of the barriers and road blocks as you read these and email us at sign up to watch these free videos for assistance.
If you’ve been reading previous articles, you know I’m repeating this each time. I am doing so intentionally. Why you might ask? The two most prominent reasons are: to shift how you think in a way that builds your muscles to understand the fundamentals of marketing AND to address the human condition that stops you from implementing them. Any business owners who does not succeed after fully understanding these strategies fail because “lack of fortitude, action or execution”..What gets in the way of that is themselves. So, it is worth repeating..Yes,
Keep in mind that Vision must be first.…
Another way to market your small business is through email campaigns.
As you fully implement ALL of the7 Key Marketing Strategies, you begin to make an impression on the public and “brand” your company. They all work hand in hand, not necessarily or exclusively on their own. The power lies in the combination.
So, avoid relying solely on one strategy. Use and implement them all to yield the greatest return.
Email campaigns can be used as a educational reinforcement, branding and/or a sales medium. The order in which you use these will be determined by your overall marketing strategy. I would recommend “strategic” planning to determine the order in which the different type of emails will be distributed. Check out our free video series for how you might create your plan…
Educating your clients about your products and services is vital to the success in sales. Making customers aware as to why you and your product is the best and/or why it’s unique essential. Lack of education may be the only thing in the way of a customer purchase. You can educate through email campaigns.
One way to educated is to have your email campaigns simply tell a story about you and your product. Be sure to also include a competitive edge.
Branding your image is another benefit of doing email campaigns.
Think of it this way, each time you send a message you are creating brand recognition.
The key is keeping your communications interesting and inviting.
Email campaigns can prove to be very effective if you have a large enough contact list containing your “ideal client”. With the right list you will yield a greater return. , however again you must have a large enough list of your ideal clients to yield the greatest return. I discuss this in greater detail in thevideo series. Click here to gain access to the series..
Email campaigns can also be used to simply send a heartfelt message.
Sending heart felt messages keeps you connected and builds your relationship with your customer which also results in increased revenue.
Critical points of this article:
Be sure your campaign has a unique selling proposition, a competitive edge. Including your vision is always recommended and adding a compelling offer will be paramount.
- Know your vision
- Know your ideal client
- Create an compelling offer
Road Blocks and Challenges:
- Knowing how to create a unique selling proposition.
- Knowing how to attract your ideal client to be on your email list
- Knowing how many emails to send and when
- Knowing how to have your emails forwarded to more of your ideal clients who are not on your list
Remember, you also must “implement” the strategies channeling the right energy in the right direction to have them be most effective and reflect success in your business.
You don’t have to be in business alone or struggle to make it successful. Let us at The P3 Group, Inc help you implement all of the marketing strategies and succeed in business.
If you would like to know more about this strategy, how to address and overcome the roadblocks and challenges and some of the other key strategies for growing your business, click here to sign up for our free video series.