Are your clients or customers telling friends about your products or services “every time” they buy something from you with excitement? If not, why not?
I’ve put together a few tested and proven strategies that will undoubtedly help you double your profits if “applied” as they are outlined. As you may recall, I mentioned in the last article that there are several marketing strategies to fundamentally build a business. In my position to provide quality business coaching, I have to candidly say that the strategies are simple but not always easy, however if they are coupled with vision, vigor and a little tenacity, both business and life can be enjoyed with ease and results produced with velocity, ease and less stress.
Remember as these strategies unfold in your reading each month, I never said it would be easy, however I am saying, it “can” be done with ease AND velocity with the right energy going in the right direction.
And you must keep in mind that you will have to address what I call the “human condition.”
The ONLY thing that will stand in the way of the success of these strategies is YOU!
The thing that will come between you and success is the “human condition”; your self imposed barriers; YOU or your sales team’s road blocks, and what you think you already know. Be aware of the barriers and road blocks as you read these watch the videos for assistance.
If you’ve been reading previous articles, you know I’m repeating this each time. I am doing so intentionally. Why you might ask? The two most prominent reasons are: to shift how you think in a way that builds your muscles to understand the fundamentals of marketing AND to address the human condition that stops you from implementing them. Any business owners who does not succeed after fully understanding these strategies fail because “lack of fortitude, action or execution”..What gets in the way of that is themselves. So, it is worth repeating..
Keep in mind that Vision must be first…
Another critical part of effective marketing is the “Client Referral Strategy”.
This strategy is simple. You create a process or system for having your clients refer business to you.
A client whom you are providing excellent service to will often see value in your services and will refer business to you.
Most people wish their clients would refer business. Some clients do and some don’t.
I say, the reason clients aren’t doing so is because there’s not a structured process in place, however if you create a “client referral process” then clients would refer business EVERY TIME..
Now, it is important to insert here that there is an assumption you acquired the client through the process of previous articles, which would mean they are your ideal client, one you chose to work with.
If that is the case, then the client referral process should include:
A Request – you must ask the client to refer business to you.
Commitment – a commitment from the client to refer business. Through a creative process a solid commitment will have your clients refer with ease and excitement.
Inspiration – you must regularly inspire them to share your services or product with others. After all, they know best how valuable it is.
Motivation – you must regularly motivate them through creative incentives to share with others about what your company offers. .
Dedication and truth – you must dedicate and commit yourself to nurturing your authentic relationship with the client. This will also create a sense of loyalty and dedication to you as their service provider or retailer.
The last one is critical as you must bring authentic relationship to your client. Meaning you must be genuinely interested in your client and they too will most likely be genuinely interested in you.
There are many ways to create the process. The key is to have a process or system that keeps your clients actively pursuing new business with and for you.
Therefore, your system must also include a follow up processes as well. There is a fortune in the follow up. Some clients will forget that they are to refer business so you must remind them.
Create a Client Referral Process and your clients will always look for ways to keep your business successful.
Critical points of this article!
- Know your vision
- Know your ideal client
- Build authentic relationships
- Create a Client Referral Process and System.
- Remember, you also must “implement” the strategies channeling the right energy in the right direction to have them be most effective and reflect success in your business.
Roadblocks and Challenges:
- Having a systematic approach to having clients refer business to you
- Knowing what to say to your clients to have them refer business to you every time
- Offering creative ways to encourage your clients to refer business to you with ease and effortlessly
You don’t have to be in business alone or struggle to make it successful. Let us at The P3 Group, Inc help you implement all of the marketing strategies and succeed in business.
If you would like to know more about this strategy, how to overcome the obstacles and challenges and some of the other key strategies for growing your business, click here to sign up for our free video series.